Lace Boutique is one of Ayr’s great independents. Its owner, Kara Fergus opened this, her first shop, two years ago in the Fish Cross, the historic former marketplace at the foot of Ayr High Street. Lace Boutique stock of quirky & unusual fashion for women is the product of the edit Kara makes of UK designers & makers. She focuses on frocks, bags, shoes and jewellery. With an online retail, Facebook page & Twitter, Kara’s reach goes well beyond the small town of Ayr & its High Street.
Kara grew up in Ayr. On leaving school, she studied jewellery design & production at Ayr College. She followed this with fine art studies at Glasgow Metropolitan College before starting out on a commercial path, first in Edinburgh then back in Ayrshire. Following time at an airline, Kara joined Fitness First in Kilmarnock, working in sales & then as member services manager.
Returning to Ayr, Kara saw a gap in the market for the style of independent boutique she had seen & loved in her travels in Europe & elsewhere. Having researched her business idea, she drew up a business plan and secured the backing of the Prince’s Scottish Youth Business Trust (now The Prince’sTrust). The name Lace Boutique was chosen to evoke the traditional heritage of lace & its more contemporary referencing. Kara focuses on UK makers & UK-made fashion. She finds young designers through research including on online sites & blogs. Emily Lamb is one of the designers Kara found when Emily was starting out.
As a jewellery designer & maker, Kara offers custom crystal styling of shoes & one-off jewellery.
Kara is passionate about the high street. With fellow Ayr creatives, Kara founded Refresh Ayr to set out a vision for Ayr town centre. Last year, Kara devised the brand Outdoor Ayr for an outdoor market in Fish Cross where young entrepreneurs can gain a high street presence. Kara plans to hold the market again in May during the Burns an’ a’ that! festival.
Kara’s vision is to “be here in another two years”. Her determination, high energy, fashion instinct & passion for her business make Kara a true queen of the high street.
Submitted by Lianne Hackett & Chris Fremantle of ayr converses